Subtlety is lost on us

I have said this before and I must say it again. Subtlety is completely lost on the majority of Indians. Every now and then I see some brilliant piece of advertising on TV but before I know it, they've gone ahead and added explanatory lines, or a super or a voice over, something to make the ad more comprehensible, and that totally rids it of its creatvity and charm and defeats the very purpose. If I can feel so frustarted just watching the ad, I shudder to think what the writer/creator of the ad must feel. They must be having to drown themselves in alcohol.
Here are examples:

Aamir Khan as a Chinese waiter on a train serving Coke. Brilliant ad, because it plays on our great Indian habit of belching in public unapologetically. And the song too says dikhte hain sab alag alag par andar say hain sab same same. It goes on to say something to the effect of 'come out of yourself' basically implying (by showing the diversity op people on board) that whether you are a uber cool dude, a PYT, a middle class exec or a rich industrialist, some habits are inherently Indian and it's nothing to be embarrassed off. We should learn to laugh at ourselves. We all pretend to be sophisticated but at the end of the day some of these habits don't leave you. The ad was great because it used expressions and the music and managed to convey it all brillaintly but no, they had to add a voice over for Aamir questioning who drank the Coke etc which killed the ad.

My fave example is of the paints ad, the Shyam babu, badiya hai ad. That too was brilliant with the insinuation that the paint has lasted so many years even as the owner's first wife has died and he has re-married. The actors' expressions were brill but again it had to be simplified as I cringed in frustration.

There was another ad on my mind which I can't remember now but will add soon.